It’s all about the Benjamins?

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Even though I spend a lot of time on here talking about the importance of fostering a relationship with your fans, and reevaluating the price of your music, concerts, etc… in relation to what they feel it may be worth, sometimes I just feel like writing something like this:

SPEAK OUT: Fuck You, Pay Me

Coming from someone who still buys cds through local stores, the mail, merch tables or any other means, the idea that someone would consider music worthless seems crazy to me. So, I tend to address the artists in terms of thinking that their fans respect them and their artistic output.

Sadly, this is not always the case.

For some artists their fans may spend more time downloading their music illegally than actually buying it. They may avoid going to concerts because they can watch it at home on YouTube or some other site without having to spend a dime. They may not buy merch because they really just want a tune to listen to while driving their car, not something to tell the world they love a band.

So, for those of you who feel you’re just not getting the response you deserve, and maybe the world doesn’t understand how much work you put into your latest release, I think that article sums it up. It may not make the most logical sense, and it may not be professionally presented, but it does get the point across.

Sure, I still hope that most of you are in this game because you love making music and you can not imagine doing anything else, but I also know that the bills don’t pay themselves. So, when you’re best plans are not stirring the masses into a buying frenzy or causing them to scour their couch for any change they can give to support you in the studio in exchange for a mention in your liner notes, just remember that you’re not the only one out there feeling frustrated.

That being said, try not to go to the extreme of suing your fans into submission. I’m pretty sure that a strategy like that doesn’t work from any angle.

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Fan-funding: putting their money where your mouth is

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Although the big boys (and girls) may still be crying over the supposed slaughter of the cash cow they know as the music industry by the hands of mean ol’ Mr. Internet, chances are you’re embracing it like a lost puppy. If not, you may want to get back to your day job.

For this of you who are on the train, you probably already know I’m standing right next to you. I’ve raved before about the benefits of the Internet and social media when embraced, and this article is just another step in how to make all those 1s and 0s your best friend.

The Musicians Guide To Fan-Funding – MTT – Music Think Tank.

I know numerous musicians who have undertaken a project that involved fan-funding (Crissi Cochrane and Kev Corbett for example), and as far as I know the results have been great. So, stop bothering your folks for one more loan to keep you from getting a desk job. Stop pleading with your other half to pay the power bill one more time before you make it big, and start thinking of ways to involve your fans in the process. Just be sure to make it worthwhile! Chances are you’re not the only act they love that is asking for their money, and that other act might have someone who can easily knit a lovely tea cozy with a “Thanks [insert fan's name here]” quicker than you can sign an album.

So, be creative. Have fun with it. At the very least you may end up playing your grandmother’s tea party for her seventeen cats, and the tea will stay warm while your record is being pressed in some factory.

RP

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